Page 51 - 期貨和衍生品行業監管動態（2025年9月）
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期貨和衍生品行業監管動態
The Monetary Authority of Singapore (MAS) today announced initiatives to
promote responsible online financial content sharing and advertising. MAS has
published new Guidelines on Standards of Conduct for Digital Advertising
Activities (“Guidelines”) to establish expectations for financial institutions on
responsible and professional digital advertising practices. MAS has also issued
a guide for online content creators .
Digital platforms, including social media, have increasingly become sources of
financial information for consumers. With their broad reach, these platforms are able
to reach the retail public to facilitate financial education and enhance understanding of
financial concepts. However, such platforms can also amplify misleading or
inappropriate content that can lead to consumer harm. Content creators who are
unfamiliar with legal requirements may be inadvertently conducting regulated activity
and infringing regulatory requirements.
Guidelines on Standards of Conduct for Digital Advertising Activities
Following a public consultation, the Guidelines establish safeguards that
financial institutions are expected to adopt to manage risks associated with digital
advertising. They apply to all financial institutions and their appointed third parties,
including online content creators. Key safeguards include managing the challenges
and limitations of digital media, ensuring clear disclosures, as well as setting
appropriate policies and procedures to monitor digital advertising activities. The
Guidelines are effective from 25 March 2026.
MAS & ASAS Guide on sharing financial information online
To guide content creators on responsible financial content creation, MAS has
collaborated with the Advertising Standards Authority of Singapore (ASAS) to
develop a guide on “7 must-knows when sharing financial information online”. It
covers key considerations when creating content - such as when a licence from MAS
may be required, steps to take before promoting an entity’s products or services, and
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